
A Local Place Worth Knowing

If you are living in Seoul and miss the taste of freshly sourced ingredients, or if you are simply tired of supermarket produce that has traveled through too many hands, there is a local business in Sinseol-dong worth knowing about. The store is called 요라이프 (YOLife), and it operates in the online food retail space, focusing on agricultural, livestock, and seafood products that are shipped directly from farms and coastal areas.
Sinseol-dong is a busy neighborhood in Dongdaemun-gu, Seoul. It is a residential and commercial area with a mix of older markets and newer small businesses. For foreigners living nearby, finding a reliable source for fresh food can take some time. Many people end up relying on large online malls or nearby markets, but a local operation like YOLife offers a more direct alternative. Based on the available store information, this is a business that connects producers with everyday buyers, cutting out some of the middle steps.
This article is written for those who may be new to Korea or who are still figuring out where to buy food online. It is not a tourist spot. It is a practical resource for people who cook at home and care about where their food comes from.
Location and Basic Information

YOLife is located in the Sinseol-dong commercial area of Dongdaemun-gu, Seoul. The exact street address is not listed in the provided store data, so if you plan to visit in person, you should confirm the exact location first. The business appears to operate mainly through online orders and delivery, rather than as a typical walk-in shop.
Here is the basic information that is available:
- Store name: 요라이프 (YOLife)
- Phone: 010-6859-1219
- KakaoTalk ID: 010-6859-1219
- Business hours: 10:00 AM to 10:00 PM
- Closed days: Open all year round (연중무휴)
There is no listed price range or main menu in the store data. Since the business deals with fresh food categories like vegetables, fruit, fish, meat, and other eatable products, the prices likely vary depending on the item and season. There is also no map link provided, so you will need to ask for the exact location or order online.
Because the address and map link are not included, it is best to contact the store directly before deciding to visit in person. The phone number and KakaoTalk ID are the same, which makes it easy to reach out.
What to Expect
From the provided details, YOLife is a business that sells food products sourced directly from farms, ranches, and fishing areas. The owner describes the service as sending products straight from the growing site or the coast, so customers receive items shortly after they are shipped. The stated delivery time is one to two days after dispatch.
The recommendation phrase in the store data highlights that many people buy from this store because they consider the products fresh. The visit review memo also mentions that customers say the clean products taste different, and that the repurchase rate is high. This suggests that people who order once tend to come back.
The owner, Crystal ZHENG, has a background in wholesale and noraebang supply. The business also sells through e-commerce, offering products to individual customers at a lower price point by using the direct-from-source model. The owner story mentions a sense of pride in this way of selling and a daily practice of gratitude. While this is personal information about the owner, it gives a sense of the values behind the business: simplicity, directness, and care for the product.
Based on the available information, this is not a place where you walk in and browse shelves. It is more likely an online ordering service where you contact the owner, place an order, and receive the products at your door. If you are used to Korean online food shopping, this will feel familiar. If you are new to it, the phone and KakaoTalk contact makes it easy to ask questions before ordering.
Who This Place May Suit
The target customer described in the store data is people in their 30s to 60s who are interested in clean food and direct-from-origin delivery. That is a broad range, but it makes sense for a food retail business focused on freshness and trust.
For foreigners in Korea, this kind of service can be useful if you are someone who cooks regularly and wants to know more about where your ingredients come from. It may also suit people who have specific preferences, such as wanting produce that has not been sitting in a warehouse for days. If you are used to buying groceries at a local market, this is a different approach, but the goal is similar: getting good food at a fair price.
The store does not appear to target foreigners specifically, so you should not expect English service. However, if you can communicate in basic Korean or use a translation app, ordering by phone or KakaoTalk should be manageable. The owner seems to run a personal, low-key business, so direct communication is likely part of the experience.
Key Points to Know
The main strength of YOLife, based on the store data, is the direct shipping model. Products are sent from the farm, ranch, or coast and arrive within one to two days. This is a practical advantage for people who want fresher food without going to a traditional market.
Another point is the background of the owner. With experience in wholesale and noraebang supply, the owner understands how to handle food products in larger quantities. This experience likely helps in maintaining quality and keeping prices reasonable. For a foreign resident, this may mean you can get better value than buying from a large online retailer.
The high repurchase rate mentioned in the review memo is also worth noting. While this is not a guarantee for every customer, it suggests that people who try the products are generally satisfied. In a country where online food shopping is common, repeat orders are a meaningful signal.
It is important to remember that YOLife is not a large company. It is a small business run by one person. This means you should expect a more personal interaction, but also that response times may vary. Calling or messaging first is the best way to get accurate information about what is available and how long delivery will take.
Before You Visit
If you want to visit the store in person, you should first confirm the exact address. The store data does not include a street address, so it is unclear whether there is a physical storefront or if the business operates only as a delivery service. It is best to ask before going.
If you are planning to order online, you should also confirm the current business hours and whether the phone number is still in use. Business hours are listed as 10:00 AM to 10:00 PM, and the store is open all year, but it is always wise to check before making a trip or placing a time-sensitive order.
Please confirm practical details by phone or KakaoTalk before visiting.
Contact and Reservation
The contact method for YOLife is straightforward. You can reach the owner by phone at 010-6859-1219 or by KakaoTalk at the same ID. There is no separate reservation link or online booking system listed in the store data.
It is better to call or message before visiting. This way, you can confirm whether the store is open, what products are available, and how delivery works. Since the business seems to operate on a personal level, a quick message is likely to get you the information you need.
YOV Summary
YOLife is a small food retail business in Sinseol-dong, Dongdaemun-gu, that focuses on selling agricultural, livestock, and seafood products directly from farms and coastal areas. It is not a typical store with shelves and counters. Instead, it operates as an online ordering service with delivery within one to two days.
For foreigners living in Seoul, this may be a useful option if you are looking for fresher ingredients and want to support a local business. The owner has experience in wholesale and noraebang supply, and the high repurchase rate suggests that regular customers are satisfied with the quality.
Before ordering or visiting, make sure to contact the store by phone or KakaoTalk to confirm details like the exact location, current products, and delivery times. If you are comfortable with basic Korean communication, this could be a practical addition to your regular food shopping routine.
Online Purchase Information
- Store name: 요라이프
- Smart Store: https://smartstore.naver.com/yoyocafe
- Customer service: 010-6859-1219
- KakaoTalk ID: 010-6859-1219
- Shipping area: 한국
- Shipping fee: 무료
- Free shipping condition: 3만원 이상
- Exchange/return policy: 신선식품 특성상 단순변심 반품은 제한될 수 있으며, 상품 상태 문제는 판매자에게 문의하세요.
Main Products
- 강화도 산양삼 10년근 부모님 생신 선물 기력회복 장뇌삼 담금주용 [원산지:국산(인천광역시 강화군)] / 54900 – 10년근 강화도 해풍을 맞고 자란 장뇌삼, 산양삼, 뇌두를 꼭꼭 씹어먹어야 몸에 좋은 성분을 많이 줍니다 강화도 산양삼 상품으로, 부모님 선물이나 건강 선물용으로 찾는 고객이 많은 제품입니다. 자세한 섭취 방법과 상품 정보는 판매 페이지에서 확인하세요.. 6년근 산양삼 담금주도 아주 면역에 좋은 성분으로 몸에 좋습니다
- 강화도 산양삼 12년근 부모님 생신 선물 기력회복 장뇌삼 담금주용 [원산지:국산(인천광역시 강화군)] / 79000 – 12년근 강화도 해풍을 맞고 자란 장뇌삼, 산양삼, 뇌두를 꼭꼭 씹어먹어야 몸에 좋은 성분을 많이 줍니다 강화도 산양삼 상품으로, 부모님 선물이나 건강 선물용으로 찾는 고객이 많은 제품입니다. 자세한 섭취 방법과 상품 정보는 판매 페이지에서 확인하세요.. 6년근 산양삼 담금주도 아주 면역에 좋은 성분으로 몸에 좋습니다
Purchase and Inquiry
대표상품은 상품 링크에서 확인하세요
